How the Transporter Can Help Grow a Restaurant’s Bottom Line
The Transporter has a track record of providing restaurants access to new customers, locations, sales volumes and operational savings that would be otherwise unattainable. On the surface it’s simply a conveyor system that carries food from the kitchen to the point of sale. However, it’s much more when you consider the flexibility it provides restaurants where their layout can consist of a kitchen detached from the point of sale. This can be used to better serve customers or increase revenue, with a proven healthy return on the investment in as little as a few months.
While there are countless ways that the Transporter can be used to increase a restaurant’s bottom line, we have condensed them into three key categories: improved customer access and revenue, flexible restaurant designs and reduced labour costs.
Improved Customer Access and Revenue
The Transporter can provide access to a whole new stream of customers and revenue with remote and/ or secondary kiosks.
The use of secondary kiosks can increase service volume, provide faster order processing and offer access to close but separated segments of customer traffic. This is especially useful in city hubs with busy and varied traffic flows (airports, train stations, busy metropolitan city centres) and allows restaurants to provide multiple customer service points with one centralized kitchen area.
Another prime example of secondary service points are the use of additional drive thru lanes. Drive thru’s account for as much as 70% of many restaurants revenue and franchisees are always looking for ways to improve the speed that orders can be processed/delivered and to increase their overall service volume. Using the Transporter, restaurants can install a second drive-thru lane with a kiosk where food can be delivered.
The additional sales obtained from access to these new customers or sales volume can directly improve customer service, sales volume and a restaurants profitability.
Flexible Restaurant Designs
The real estate market is extremely competitive and expensive. Naturally, the ground level locations that provide the best access to customers are also the most expensive- especially in metropolitan areas.
Using a Transporter, restaurants can creatively use space to access customers in high traffic areas while keeping their ownership/rental fees lower. Restaurants no longer have to design restaurant facilities with the point of sale adjacent to a kitchen area. Expensive, ground level space where customers are serviced can be minimized or used for expanded dining areas while the kitchen is located on another floor where rent is less expensive.
The difference in real estate costs can make a significant difference in operational costs and the Transporter has been proven to be a cost-effective and reliable system.
The resulted savings in allocating non-essential areas such as kitchens and dining areas to less expensive areas can be directly attributed to the profitability of the restaurant.
Reduced Labour Costs
Many restaurants employ ‘runners’ that deliver prepared food from the kitchen area to the point of customer service. The cost of these ‘runners’ can be substantial, depending upon the frequency they are used and the distance travelled to deliver food. Moreover, an additional person in a kitchen during peak periods can cause more congestion and interfere with production flow in constrained spaces.
The Transporter can be hung from the ceiling or attached to a wall to deliver food without using floor space or interfering with kitchen operations.
Even with a track length of 10 feet the Transporter has proven to reduce labour costs by eliminating the need for runners.
The resulted savings in a reduction of staff employees required to move products from remote kitchens to the point of customer service can be directly attributed to the profitability of the restaurant.
These are just a few among the hundreds of examples we have seen in our experience where our customers have implemented The Transporter food conveyor system to help boost their business. We look forward to hearing more about your project and how we can help enhance your real estate development, customer experiences and business opportunities to improve your competitive position, sales and profitability.