How the Transporter Can Help Grow a Restaurant’s Bottom Line

The Transporter has a track record of providing restaurants access to new customers, locations, sales volumes and operational savings that would be otherwise unattainable. On the surface it’s simply a conveyor system that carries food from the kitchen to the point of sale. However, it’s much more when you consider the flexibility it provides restaurants where their layout can consist of a kitchen detached from the point of sale. This can be used to better serve customers or increase revenue, with a proven healthy return on the investment in as little as a few months.

While there are countless ways that the Transporter can be used to increase a restaurant’s bottom line, we have condensed them into three key categories: improved customer access and revenue, flexible restaurant designs and reduced labour costs.

Stilt Building Render 4

Improved Customer Access and Revenue

The Transporter can provide access to a whole new stream of customers and revenue with remote and/ or secondary kiosks.

The use of secondary kiosks can increase service volume, provide faster order processing and offer access to close but separated segments of customer traffic. This is especially useful in city hubs with busy and varied traffic flows (airports, train stations, busy metropolitan city centres) and allows restaurants to provide multiple customer service points with one centralized kitchen area.

Another prime example of secondary service points are the use of additional drive thru lanes. Drive thru’s account for as much as 70% of many restaurants revenue and franchisees are always looking for ways to improve the speed that orders can be processed/delivered and to increase their overall service volume. Using the Transporter, restaurants can install a second drive-thru lane with a kiosk where food can be delivered.

Scenario 1: A high volume restaurant located below street level had a small kiosk by the entrance to the restaurant on the street. The kiosk only served drinks and ice creams and as the restaurant was in an area with significant foot traffic, a Transporter was installed so that a full menu could be served from the kiosk. Within two months of the Transporter being installed, sales had increased over 5%.

Scenario 2: A moderate volume restaurant added a drive thru. The site would have been impossible without a Transporter due to the difficult site configuration as the drive thru needed to be located at the back of the restaurant and down a flight of stairs. The addition of the Transporter increased same store sales from $1.5m per year to $2.1m per year after the drive-thru was added.

Overhead Transporter & Kiosk Render for Case Study

The additional sales obtained from access to these new customers or sales volume can directly improve customer service, sales volume and a restaurants profitability.

Flexible Restaurant Designs

The real estate market is extremely competitive and expensive. Naturally, the ground level locations that provide the best access to customers are also the most expensive- especially in metropolitan areas.

Using a Transporter, restaurants can creatively use space to access customers in high traffic areas while keeping their ownership/rental fees lower. Restaurants no longer have to design restaurant facilities with the point of sale adjacent to a kitchen area. Expensive, ground level space where customers are serviced can be minimized or used for expanded dining areas while the kitchen is located on another floor where rent is less expensive.

The difference in real estate costs can make a significant difference in operational costs and the Transporter has been proven to be a cost-effective and reliable system.

Schematic with Kiosk Combined

Scenario 1: A high volume restaurant in a very busy metropolitan area required a way to provide street level access while having a kitchen and dining area located on the second floor to provide an ambient seating environment. The restaurant installed a kiosk on ground floor to serve customers and was able to increase sales by 6%.

Scenario 2: A moderate volume restaurant with a drive-thru across the dining room and down a flight of stairs was served by a conveyor system. The conveyor broke down and would have cost $42,000 to replace or $15,000 to repair.  The operator elected to replace the system with the Transporter as it would be less expensive than a new conveyor, would take up less room and would have much lower operating costs with no downtime. In this case the ROI on the Transporter was immediate.

The resulted savings in allocating non-essential areas such as kitchens and dining areas to less expensive areas can be directly attributed to the profitability of the restaurant.

Reduced Labour Costs

Many restaurants employ ‘runners’ that deliver prepared food from the kitchen area to the point of customer service. The cost of these ‘runners’ can be substantial, depending upon the frequency they are used and the distance travelled to deliver food. Moreover, an additional person in a kitchen during peak periods can cause more congestion and interfere with production flow in constrained spaces.

The Transporter can be hung from the ceiling or attached to a wall to deliver food without using floor space or interfering with kitchen operations.

Even with a track length of 10 feet the Transporter has proven to reduce labour costs by eliminating the need for runners.

Scenario 1: A low volume restaurant with a drive thru, using a single runner to take bags from the kitchen to the drive-thru working an average 10 hours per day at minimum wage.  The payback period for the Transporter, based on eliminating the runner and their cost, would be 12 months.

The resulted savings in a reduction of staff employees required to move products from remote kitchens to the point of customer service can be directly attributed to the profitability of the restaurant.

These are just a few among the hundreds of examples we have seen in our experience where our customers have implemented The Transporter food conveyor system to help boost their business. We look forward to hearing more about your project and how we can help enhance your real estate development, customer experiences and business opportunities to improve your competitive position, sales and profitability.